Idea:
🐧 But Why — Project Description
But Why is an art project about the moment when a person chooses to step away from a shared direction and move along their own path.
The starting point was a story about a penguin that leaves its group and walks into the mountains — without explanation and without an obvious reason. This gesture of “why?” became the foundation of the project.
In collaboration with an artist from Hong Kong, small ceramic penguin sculptures were created based on my sketches. These objects are placed in urban environments — near old, abandoned, or functionally obsolete buildings.
The penguin is turned away from the past and directed toward open space. This is not an escape, but a conscious act of distancing — a refusal to remain in something that is no longer alive.
Each sculpture has coordinates. It can be found and taken. At that moment, the work leaves the author’s control and becomes part of the personal story of the person who discovers it.
The project exists as a chain of quiet gestures: placement, discovery, disappearance. It is not an object for observation, but an action — about choice, movement, and the right to go in a different direction, even if no one understands why.
On TikTok, it comes to life and participates in trends.